Support for labeling is an essential element for any Tourist Office that wishes to involve its socio-professional partners in the quality approach. Indeed, the labeling of a Tourist Office cannot be done without the active participation of local tourism providers.
What actions should be taken to support labeling?
- To support its socio-professional partners In this process, the Tourist Office is implementing several actions. First of all, it organizes information meetings to present the labeling criteria et explain the benefits for tourism providers to engage in this process. These meetings can also be an opportunity to answer questions from service providers and them reassure about the requirements of the label.
- Then, the Tourist Office can offer training to help providers improve quality of their services. These training courses may cover aspects such as customer reception, the quality of services offered, complaints management, or even the implementation of a quality management system.
- The Tourist Office can also set up assessment tools the quality of the services offered by socio-professional partners. These tools can take the form of satisfaction questionnaires, quality audits or even mystery visits. The results of these assessments can then be communicated to service providers, with Recommendations to improve the quality of their services.
- Finally, the office can offer a personalized support to each service provider involved in the labeling process. This support can take the form of a regular monitoring, personalized advice, or even assistance in implementing the actions necessary to meet the label criteria.
In summary, support for the labeling of a Tourist Office towards its socio-professionals is a key element ensure the quality of the tourist offer proposed on a destination. The organization of information meetings, training, evaluation tools and personalized support allowinvolve local tourism providers in this quality oriented and strengthen the competitiveness of the tourist destination.
