Quality commitment is an essential element for any Tourist Office that wishes to offer a positive and memorable experience to its visitors. Indeed, tourists are increasingly looking for destinations that guarantee a high level of quality in all aspects of their stay, whether in terms of reception, information, accommodation, catering, or activities.
What are the actions for a quality commitment?
The Tourist Office must commit to providing a quality service by setting up concrete actions To answer to the customer expectations. This can be translated as:obtaining the quality mark.
La quality brand of a Tourist Office is a external recognition assigned to an Office which responds to specific quality criteria. This mark is issued by independent organizations, such as AFNOR, Atout France or the the ISO's norm.
How to obtain the tourism quality mark?
To get this quality mark, the Tourist Office must meet a certain number of criteria quality, which may vary depending on the certification bodies. These criteria may relate to aspects such as welcoming visitors, the quality of information provided, managing complaints, implementing a quality management system, and training employees.
Why get the quality mark?
Obtaining the quality mark is a real asset because this attests to the commitment to quality of services. This brand can thus reassure visitors as to the quality of the welcome and services offered by the Tourist Office, and strengthen the image of the tourist destination. In itself distinguished by the quality of its service, the Tourist Office can thus attract new visitors et build customer loyalty.
